The childhood days are amongst the best times for anyone, as this is the time when we are allowed to be as carefree as we want to, and the time when everything seems to be exciting and challenging. During this particular phase of growing up, many of us will indulge in some role playing games, sometimes imitating our parents, our friends’ parents or characters from the television. These are the times when boys will check out the masculine role models, while the girls looking out for those with feminine touches and characterization.
It is a source of some great amusement to many indulged into the act of role playing. On a majority, these are played in the comfort of the bed and are intimate and highly personal, others, however, evtend it to social gatherings and office parties. In both scenerios, it is the costume retailer who has to be in sync with the buyer’s needs so that he can make them have exactly what they want for their “adult games”.
The costumes retailing business is peculiar in this sense. It is a business venture that is a niche whereby the entrepreneur and operator will not be able to selectively target his or her potential customer grouping. That is the beauty of the costumes retailing business, actually, as your customers, while niche, is simply everyone and anyone, young and old alike. Of course there will be those mainstay seasons in Halloween and Christmas to provide some good solid income, but every so often, there will be numerous walk-in customers provided you do the correct marketing of your outlet and business.
You could always start with pamphlets to announce your business, but do make sure that you highlight some of the better and attractive costumes, or even hints of the availability of such costumes to the general public. They would then know that should they need any costumes for a role playing game, you would be able to help them with the right choice. The challenging question would therefore be what kind of costumes do you have in stock? Do you have both men’s and women’s costumes, coupled with some children costumes? Which category should be more?
The best idea will be keep some of the samples handy and assure the customers the availability of the costumes in a couple of days. Please note that a person might not be purchasing the costume of his gender. Thus it should be quiet acceptable to you when men ask for women’s costumes and vice versa. It is not to direct your mind towards the cross dressers, but just to let you know that there are some customers who like to surprise their partners.
Sexual-oriented costumes are a mandate if you want to succeed on selling adult costumes. Some of these costumes make a play of imagination but for some it is a medium of some naughty moments during the foreplay. Some men like the opposite sex to be dominating towards them, so you should be always be equipped with all leather costume with zippers, micro skirted as of a female cop with a handcuff and rubber truncheon. Another example would of a French maid wearing a poodle skirt. Have some showy costumes listed in the brochure so that no one can see you as any other shop except the costume store.
In order to add a zing to the foreplay and other intimate moments, the costumes are moulded in such a way that a female would look like a curvacious model and a male will appear to be hunk…and then they can carry forward their role playing game. Though the modern times have come up a long way, getting a sexy adult costume is still a constraint and most of the customers feel a little hesitant. So, in order to ease them, advertise your products online and along with that ask them to visit the store and look at your collection of a variety of costumes.
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