Kamis, 28 Mei 2009

CMS vs. Static HTML for SEO

One of the first decisions any website creator needs to address is how to manage content. There are two general categories; static html, which is written in an editor like Dreamweaver (or even Notepad), and content management systems (CMS). Both methods have implications for design, maintenance and SEO, and have different advantages.

Static HTML

Static HTML is often the best choice for simple website requirements, an online presence really only serves to provide basic information about your business and you don't intend to change it frequently. Most casual users need to be careful though, since they are likely to use simple WYSIWYG (What You See Is What You Get) editing programs like Microsoft Frontpage. Many of these programs write very inefficent HTML. This makes them a poor choice from an SEO perspective.

If you are going to use static HTML, make sure to use CSS (Cascading Style Sheets). CSS stores all of your formatting information (colours, font, etc) in a separate file. This makes pages easier to edit and more importantly, leaves only the most basic information, your content, on the html file itself. This makes the job of the search engine much easier, since your key terms are in greater evidence.

CMS

In contrast, content canagement systems (CMS) use templates and databases to automate a great deal of the web design process. This type of software is ideal when you have website with constantly chaning content, like a store or a blog. The different CMS application vary greatly in terms of complexity and learning curve. This blog runs on Wordpress, which is very easy to use and to implement. My corporate site, runs on Drupal, which is a bit more complicated. Most of the best CMS packages available are free, which is another advantage.

From an SEO perspective, CMS has the drawback of making access to meta tags more difficult and creating long urls. This is usually easy to overcome by choosing the appropriate add-on modules to uses for your implementation.

For example, on my blog I use the All-In-One SEO Pack to help manage wordpress.

Summary

The general trend in webdesign is toward CMS, but users with simple website needs should definitely consider using static HTML and CSS. If your needs are more sophisticated, CMS is definitely the way to go - although it is important to make sure that your site is SEO optimized. Most CMS implementations have large user forums where most questions can be addressed.

Why Women Love Jewelry

You could be the subject of ridicule if you go out and ask – Why women love jewelry? It is almost as if you were to ask – Why do human beings need food? Over the years, jewelry has gone on to play a significant part in a woman’s dressing regime. While some years back, jewelry was considered as a mere additive to the entire context of dressing, nowadays, it is considered to be an integrated component of style and fashion for a woman.

A survey done by a leading lifestyle magazine reported that out of 100 women, 95 of them would spend a lot of their time shopping for jewelry and then move on to other accessories. Need we say more on why jewelry often finds itself high in the list of a woman’s shopping list!

Some years back gold necklaces, gold pendants and gold earrings were predominant. All of that has already seen a big change. Gold was quickly replaced by diamonds, which fervently got the nickname of being a woman’s best friend. A lot of that is still changing. With the introduction of inspirational charms and sterling silver charms by a lot of jewelry stores, people are increasingly looking forward to these options.

And while, jewelry was considered an expensive commodity some years back, with these inspirational charms and budget options, the buyer of today have options where they get to spend less on buying their necklace or pendants. Not much has changed in terms of expectations of a woman when they go out buying a piece of jewelry. If anything, they have become more demanding in terms of their needs of style and fashion.

Keeping this in mind, new age jewelry are increasingly becoming a blend of fashion and comfort. A lot of the heavy metal and the glaze are now being replaced by sterling silver charms, which are superbly comfortable for the eyes, and on the body of the beholder too. Imagine you wearing a necklace around your neck that has the letters “L O V E” inscribed inside a small pendant attached to the necklace. Go a step ahead and get the name of your beau on this necklace, and if nothing, you are promised all life loyalty for sure!

It is no hidden secret that women used to love jewelry. They love it even more today because it is no longer considered to be something that can only be worn on occasions. Go to a party today and you will find women wearing jewelry often stand out from the others. And this does not mean women need to carry 12 ounces of gold with them when they attend such parties.

Jewelry has become an integral portion of every woman’s dressing sense today. Not only does it add to the beauty of a woman, which it always used to do, but keeping in mind the style conscious woman of today, light jewelry like the inspirational charms and sterling silver charms blend beautifully well with today’s demands.